Selency

Save a search

Selency, is a marketplace, the first online flea market to offer vintage, Scandinavian, designer furniture and decoration found by professionals every day.

Timeline

2023 May - June

Rôle

Product Designer

Device

Web & Application

Team

Head of product
Product manager
Engineers

Context

A very asked feature users use

This usecase is part of a CRM project for
creates new experiences to encourage users to log in/create an account.

The results of a survey about new fonctionnality show that 32% of users who search on Selency want to be able to save their search and more and more reviews are spontaneously requesting this functionality, as it is really market practice elsewhere.

Why do they want to save searches ?

We implemented "a fake door" to see the potential of this feature.

Methods

Data analysis

Survey

Reviews

Market and Competitor Analysis

Understanding

They want to save searches mainly because they search for a specific item that they have not found yet.  A potential of 5500 users who create a new alert per month (web & app)

And good news : users wish to be notified, frequently.

This suggests great retention potential. On app & web, 85% of users want to be notified. To save a search, 60% of users want to be notified of each new result.

>> A feature that will have a good impact on account creation

It was also found that users mostly save specific searches (25% of large queries, 55% of precise or filtered queries, 15% of very precise queries and 3% out of scope queries)

Features

Save a search must take less than 20 seconds : the user has just to confirm or set up alerting then confirm.

Notify by default whenever there is a result, because on Selency, 70% of saved search are narrow (less than 300 results). So don’t can choose frequency of notifications but you can activate / desactivate alerts.

Guide users about narrowing or extending their search

Easily find saved searches in the search bar

Manage existing alerts from the wishlist

Incentivize to get the app by mentionning push notifications on the app only

Save a search in less than 20 seconds.

Guide users about narrowing or extending their search.

Inform the user of the backup and where to find them.

Easily find saved searches in the search bar.

Manage existing alerts from the wishlist.

Results

Around 4-5k search saved by month

Retention
5% of users who saved a search on the app come back within 30 days, 33% on the web.

Conversion
8% of users who saved a search on the app buy within 30 days, 5% on the web save precise searches.