SELENCY
Search experience
Selency, is a marketplace, the first online flea market to offer vintage, Scandinavian, designer furniture and decoration found by professionals every day.
Timeline
2023 Sept - Nov
Rôle
Product Designer
Device
Web & Application
Team
Product Manager
Engineers
Context
Search is not very used on Selency whereas it is a powerful tool to boost conversion.
15% of users search on desktop and 8% on mobile. Note that CVR of users performing a search is 1,3%.
Help users find items they want through and efficient & relevant search experience.
Methods
Data analysis
Conversions after search
Micro-conversions after search
Usability, usability after SEO
Survey
Buyer feedback surveys
Market and Competitor Analysis
20 website & app benchmarked, focus mobile
Workshop
Understanding
Search on Selency lack of visibility & flexibility
Search on Selency lacks visibility and flexibility The search is not highlighted on the main pages of the site (home page, product landing page). On the app, the search bar is not very accessible. It is difficult to adjust the search or perform another search.
Users whose search idea is unclear do not have enough tips and suggestions to help them
On search pages & category pages, 40%* of users don’t have a clear idea of what they are looking for. The benchmark shows great potential in the search bar which is under-exploited.
Not enough means of search to get to the right results
20% of users searching leave without visiting an item’s page.
We see a limitation of textual search: either users do not know the right terms, or sellers do not use them.
Features
Give suggestion directly when opening the search bar, adapt suggestions and recommandations products when typing.
Increase visibility of the search bar
Enable visual search to easily find similar item (product page, wishlist)
with a new button
Show similar articles directly in HP for known users related to their latest activity
Neural search: enrich search results with related elements
Show similar articles related to the latest activity
Give suggestion directly in the search bar
Find similar item easily
Search results enriched with related items
Results
9% of customers who saw a similar product added to card and 1.7% purchased, on the same session.
24% of users who view a product page will click on a similar one on the application, the flow is product page, similar, product page, similar etc...